6 microtasks to increase brand awareness.
1. Share your brand story.
Storytelling is one of the most powerful marketing tactics, whether you’re marketing products or promoting your brand. It's because humans relate to other humans, and the one thing we all have in common is a story. Authenticity has an impact and can significantly increase brand awareness and since many brands do what yours does, sharing your unique story is a way to stand out and make people remember you.
What should your story be about? Anything really, as long as it's true. The story of how and why your brand was launched, what problem you are solving for your clients, your mission and aspirations or how much your brand has grown within recent years are all great ideas. If you’re struggling with coming up with what to share, Warby Parker’s brand story is a good example.
2. Create a list of content pillars.
Content pillars are the main categories of content you share with your audience. Think of these as the main topics your content revolves around. It can be the founder’s story, behind the scenes shots, testimonials, product highlights, helpful tips etc.
You can also create a campaign around a specific pillar. Let’s say you found out that your audience doesn’t know what exactly what services you provide or you want to introduce a new service - put together a plan of action to target that pillar and simply tell them what you do or plan to introduce that new service. You’ll have to say the same thing (preferably in different ways) multiple times. Remember that what you do is obvious to you, it’s not obvious to anyone else unless you make an effort to etch it in their memory.
3. Post about how you embrace your brand values.
Brand values should always reflect what is truly important to the company behind the brand. Every aspect of your brand experience, from communications with staff and customers to making strategic decisions, must be honest and be a reflection of what your brand truly believes in.
What values does your brand stand for? To leave an impact with your audience, you’ve got to define yourself as more than a company that sells stuff. If you are concerned about the environment, make small tweaks at your office to be more eco—friendly. Think empowering kids is important? Sponsor a local event that supports teenagers. People need to know what you stand up for to connect with you. It’s not just what you do, it;s why and how you do it that counts.
Check out Lego’s brand values.
4. Spread some knowledge.
Creating educational content has been around for a while, and it's here to stay. Answering questions and sharing knowledge is a great way to position yourself as an expert, so take advantage of it and teach your audience what you know and what is useful to them. If you're a jewelry shop, show your audience how to mix and match jewelry. If you're selling sustainable skincare, educate people about the healthy and unhealthy ingredients in everyday products. I challenge you to pick one thing that you've learned recently and share it with your audience.
Remember to make it useful and easily shareable. And what better feeling than having a brilliant idea and being able to quickly pop it into a premade template you can easily edit and share? Need help creating social media templates? I got you.
5. Hype yourself according to the calendar.
Did you know that every day is a “something” day? Check out some calendars with dates that could be meaningful to your brand and plan your content around that. The versatility is ridiculous. I mean Hug a Newsperson Day? Nutella Day? Come on!
Lucy Werner creates a great calendar every year. Keep your eye out for the 2023 one when it comes out.
6. Plan to get your media kit done.
PR is a crucial part of your branding and instead of scrambling to find all of your PR-related brand assets, put them together in advance and have them handy next time the perfect podcast pitch opportunity comes around. That way you can simply share a link with all of your nicely packaged materials, instead of having to reinvent the wheel every time.
Brene Brown and Sean Adams’ media kits are some share-worthy examples. Wondering what to include? It can be as simple as:
Photos (they can be high res for print publications and web resolution)
Your bio (you can create different length versions)
Books, awards, publications list
If you want to take it to the next level, you can invest in a professionally designed, branded pdf that serves as a one pager you share with your PR homies. I've also seen lists of potential questions added to such sheets which comes very handy when pitching podcasts or interviews.
Whatever you choose to focus on, remember to find ways to increase your brand visibility. And in case you need any brand materials designed, I’m here for you.
Always cheering you on! 🥂
