I give brands personality, and design their identity to match.
For mission-driven brands ready to look as strong as the work behind them.
Three things I do very well
I listen first, design second. Every project starts with understanding who you are and what matters to your audience.
Human-centered design
I design for real people, not trends that fade.
Bold visual identity
Strong typography and vibrant color make your brand impossible to ignore.
Collaborative process
I work alongside you, not just for you.
FOR ESTABLISHED SERVICE BUSINESSESGreat work.
Undersold by the brand.
Some businesses don’t need a complete reinvention.
They simply need their brand presence to catch up to the quality of the work they already do.
Fresh Start is a focused branding experience for established service businesses ready to look more polished, credible, and aligned online.
Strategy, updated visuals, photography, and a refined website, built to reflect the level you’re already operating at.
Currently available for a small number of pilot clients.
Selected projects I’m proud of
A mix of bold identities, thoughtful campaigns, and digital experiences.
DJR Garcia
A cohesive brand system built to reflect DJR García’s progressive values and position them clearly within a traditional industry.
Skincare for the mildly enthusiastic, with packaging that says it all without trying too hard.
Me Time Sanctuary
A soft, inviting brand that transforms self-care from something intimidating into something truly welcoming and accessible.
Sunlight Editing
A full brand identity crafted to bring clarity and warmth, with a clean visual system and strategic voice that finally reflects the quality of the work.
A vibrant identity system designed to bring consistency and energy across physical and digital touchpoints.
What clients say
Warm partnerships that turn vision into something real.
“Many thanks to Zuza Hicks and Nicely Made Studio for lending her immense talent to the project. Your creativity, direction, and market positioning truly has helped Inner Circle Law stand out.”
— Gabe Garcia, Founder, Inner Circle Law
Result: Clear positioning and a launch-ready brand system
"When I connected with Zuza, expertise stood out. I was nervous about rebranding, but she made the process smooth and enjoyable. Organized, brilliant, and friendly, I’ll continue to rely on her for design days."
— Allie Rigby, Founder, Sunlight Editing
Result: Confident launch and aligned website
Let’s talk it through.
If you’re thinking about your brand or have something in motion, I’d love to hear where you’re at and see if I can help.