ME TIME SANCTUARY
Me Time is a self-care sanctuary located in the heart of Penn Valley, CA. Their community space offers classes, events, skincare services, and a gift shop to support women in their self-care practices, no matter how big or small.
It’s a brand that rebels against the stigma and selfish feelings surrounding "self-care" and time for oneself. It strives to remove the barriers to self-care and self-love that many women experience.
Creative Direction - Logo Design - Brand Identity Design - Print & Web Design
All are welcome.
Our goal was to create an approachable and inviting brand that's polished but not intimidating. Me Time creates a space where all women, from any walk or stage of life, any background, can feel safe, welcome, and accepted, so we wanted the brand to feel inviting and nurturing.
Chief of magic
I created the logo, collateral, website, packaging, and social media graphics. A calming and almost magical color palette reminding of a sunset and the calm of lavender was used throughout the entire design system.
“Zuza is an intuitive designer with outstanding professionalism and communication skills. I would recommend her to any business seeking guidance for building a brand that feels authentic and true.”
- Kellie Swallow, Me Time Sanctuary, Owner
Photography: Christina Best Photography