DJR GARCIA
DJR García is a Sacramento-based boutique law firm providing business, regulatory, and strategy advice to health and wellness companies. With a new partnership underway, DJR García was looking to create a brand identity that embraced their quietly rebellious side and made them stand out amongst its competition.
Creative Direction - Logo Design - Brand Identity Design - Print & Web Design
Progressive Brand
Since deep care for their clients, diversity, and progressiveness have been at the core of what they do, they asked me to help design an identity that conveyed confidence and inclusivity.
When DJR García first approached me to help with their brand consulting, they were simply looking to build around existing brand elements, including a logo design and a basic style guide.
Since the logo was a slightly updated version of one of the partner's previous brandmark, it didn't tell the new brand's story, and it didn't work with the new name. The tagline was also illegible in smaller sizes. We decided to create a new logo that conveys the brand's story and enables us to build a whole identity system to strengthen the brand further.
