Process

I love working with brands who are ready to take their brand identity to the next level. Here’s what to expect from working together on your identity project:

01 Get in touch

• Proposal

If we decide that we’re a good fit for each other, I will send over a proposal outlining the project scope and project fee, along with a contract.

• Initial invoice

  The project fee is divided into three installments:

  • 35% before the project starts

  • 35% mid-project

  • 30% upon completion

• I’ll invite you to our project management software

• Brand questionnaire

  I’ll ask you to fill out a brand questionnaire which will help me understand where your brand is currently. We’ll take a bird’s eye view of your brand’s ecosystem.

  • Why do you do what you do?

  • Who’s your perfect audience?

  • What are your values and drivers?

  • What differentiates you from other brands?

• Discovery session

  To determine what you want your brand to be, we go through a series of exercises that help us nail down your distinctive story and positioning.

• Written brief

  A short document outlining the project objective and scope which will be a foundation for the design moving forward.

• Mood board

  In this exciting phase, I gather inspiration that speaks to you and I share my creative input. This one’s all about bringing out the unique personality of your brand.

• Concepts

  I dive into crafting your brand character, walk you through the rationale behind my design choices, and show you your visual identity options.

• Refinement

  We work together to refine the chosen concept further.

We make it all happen! Your cards are fresh off the press, your social media accounts are updated, and your website is live! Now you get to celebrate the launch of your new brand identity.

• A complete suite of files

  A suite of final logo files in the most useful formats for you to use across different media and spaces.

• Brand style guide

• Final invoice