Agency-level branding. Without the agency.
I help purpose-driven businesses build strategic, personality-filled brands—without the bloat, delays, or a team of 10.
What we build together.
Brand Strategy
Shape your brand’s foundation, positioning, and message with clarity
Visual Identity
Build a bold, distinct design system that reflects your direction and values.
Brand Personality
Give your brand a voice and presence people instantly connect with.
See it in action.
From evolved identities to complete rebrands—these are the kinds of transformations that drive real growth.
Who it’s for
✅ This is for you if...
You’ve outgrown your current brand
You’re scaling or shifting your market position
You want clarity, confidence, and consistency
🚫 This probably isn't for you if...
You’re just getting started
You’re unsure of your niche or offer
You’re looking for a quick, low-cost refresh
Start with the Brand Sprint.
This is my signature process for serious brand evolution. Over a few months, we clarify your strategy, define your identity, and create a cohesive brand system you can actually use. No fluff. No off-the-shelf visuals. Just a collaborative process that respects your time and your growth.
Hey, I’m Zuza Hicks
I started Nicely Made to give thoughtful founders a better way to rebrand. No bloated timelines, no handoffs to junior designers. Just high-level creative direction and design—with strategy and clarity baked in.
If you want your brand to feel good and perform? You’re in the right place.
BRANDING PARTNER THAT CARES
Craft a brand that captivates and delivers.
More than just visuals, your brand will become an emotional, irresistible force. Let's create a brand you'll love.